1. Campaign Background: The "We Accept" campaign was launched in response to reports of discrimination on the Airbnb platform, where some hosts were refusing to rent their properties to guests based on factors like race or ethnicity. Airbnb faced criticism and legal challenges related to these incidents.

2. Messaging: The campaign featured the slogan "We Accept" prominently. This message was intended to communicate Airbnb's commitment to being an inclusive and open platform where all people are welcomed and respected.

3. Video Advertisements: Airbnb produced a series of video advertisements as part of the campaign. These videos showcased a diverse group of Airbnb hosts and guests from different backgrounds and walks of life. The videos emphasized the importance of acceptance, understanding, and unity.

4. Community Commitment: Airbnb introduced new policies and initiatives as part of the campaign to address discrimination and bias on the platform. These included updated nondiscrimination policies, stricter penalties for hosts found to be engaging in discriminatory behavior, and mandatory anti-bias training for hosts.

5. Partnerships and Advocacy: Airbnb collaborated with various civil rights organizations and advocacy groups to address issues related to discrimination and promote equality and inclusion.

6. Social Media Engagement: The campaign was promoted on social media platforms, where Airbnb encouraged hosts and guests to share their stories and experiences related to acceptance and inclusion while using the platform.

7. Crisis Response: Airbnb used the campaign to respond to specific incidents of discrimination reported in the media by addressing them directly and reiterating its commitment to fighting discrimination.

8. Impact: The "We Accept" campaign had a significant impact on Airbnb's brand and its approach to addressing discrimination. While it was not a complete solution to the issue, it marked a clear stance against discrimination within the Airbnb community.